35 Deadly Website Sins That
Will Kill Your Business!
By Shelley Lowery |
After reviewing thousands of web sites over the past couple of years
for my Exceptional Sites Award, I have come to the conclusion that many
business web sites are missing the boat.
For example; I've been working on some offline promotions and was
searching for a simple targeted mailing list. I searched through about
twenty sites and not one of those sites were, what I would consider,
professional. Their standard blue links were enlarged to about a size 16
font, busy backgrounds, flashing images and very unorganized.
|
MAGIC WORDS
THAT BRING YOU RICHES
You are 17 words or less away
from a fortune! Do you know all 17 words? Click below to discover
the 17 magic words that can change your life.
Click Here
for Details |
Did I purchase a mailing list from any of those sites? Absolutely
not. Why? The way I see it, if those companies don't take pride in their
web sites, chances are, they won't take pride in their products either.
Large linked text and flashing graphics won't make sales.
Your web site is a direct reflection of you and your business. The
appearance of your site is the most important factor in determining your
sites value. In other words, if your site doesn't look professional or
pleasing to the eyes at first glance, it's perceived value and the value
of your products and services will be low.
On the other hand, you may have a great web site, well designed and a
quality product or service, but if it takes too long to load, the value
will still be perceived as low. Why? Because your potential customer
won't wait - ultimately costing you business.
Another consideration of great importance is your content. Not just
links, but content with value. When someone is surfing the net and they
visit your web site, they're visiting for a reason. Your site has
something they want. Whether it is your product, service or information,
that's why they're there. If they don't find what they're looking for,
they move on to the next site and so on. If you want your visitors to
stay at your site, provide the quality content they're looking for in a
nicely organized fashion. Give them a reason to want to explore your
site and to continue to visit your site in the future.
|
PUT YOUR SITE
PROMOTION EFFORTS ON AUTO-PILOT
ROIbot 8.0 has tools for
building traffic while you sleep, spying on your competitors,
tracking your marketing, managing your email newsletters and
follow-ups... and much more all in one easy to use, powerful and
affordable package.
Click Here
for Details |
After receiving many questions, in regard to site design, from my
visitors who weren't selected to receive an award, I have compiled a
list of what I refer to as "35 Deadly Web Site Sins".
- Poor load time
- Poor overall appearance
- Spelling/Grammar
- No contact information
- Poor content
- Poor navigation
- Broken links and graphics
- Poor browser compatibility
- Large slow loading graphics
- Too many graphics
- Pages scrolling to oblivion
- Multiple use of animated graphics
- Animated bullets
- Too many graphic and/or line dividers
- Busy, distracting backgrounds
- Multiple banners and buttons
- Poor use of frames
- Large fonts
- Pop up messages
- Over use of java
- Poor use of tables
- Poor organization
- Different backgrounds on each page
- Over powering music set to autoplay
- Confusing
- Too much advertising
- Large Welcome banners
- Multiple colored text
- Text difficult to read
- No Meta tags
- Multiple use of different fonts
- Under construction signs
- Scrolling text in the status bar
- Large scrolling text across the page
- Poor use of mouse over effects
Take some time to really look at your site. Compare it to sites that
you feel look professional. Time your site's load time. Your customers
won't wait. Their time is valuable.
The simple, well designed sites make the sales. If your sales aren't
what you had hoped, take some time to seriously evaluate your site and
make some changes before spending your time and money on advertising and
marketing. You may be pleasantly surprised.
If you're serious about designing a successful website, I highly
recommend Ken Evoy's ebook,
Make Your Site Sell.
No matter what you want your Website to sell, MYSS shows you how, like
no other book or program ever has.
About The Author
Shelley Lowery is the Webmaster of
Web-Source.net - A complete resource portal for the Internet
entrepreneur. The site assists the entrepreneur in developing a serious
Web presence by providing a wealth of free information, resources, tools
and content.
|
